Unbound has unveiled a transformative and ambitious new strategic plan, “Hope in Every Step: A Radical Journey to End Poverty,” spearheaded by Ashley Hufft, the organization’s first woman CEO. As part of Unbound’s continued commitment to the individuals, families and communities it serves, Unbound will increase the number of households it supports to over 400,000 families served (more than 60% growth) and establish a new program in Africa or Southeast Asia by 2030.
February 04, 2025 | Press Release
Unbound unveils bold strategic growth plan
Ashley Hufft, first woman CEO, Leads Vision to Expand Global Impact by 2030
By Tammy Marino
Unbound’s new strategic plan includes increasing the number of households the organization supports to over 400,000 families served (more than 60% growth) and establishing a new program in Africa or Southeast Asia by 2030.
At Unbound, we know our work is good because it is personal. And because it is personal, we believe we have a solution for ending poverty. Our bold 2030 strategic plan was shaped by program partners worldwide and highlights what we want to achieve, our overarching goals and the five strategic pillars upon which we’ll measure our impact to eliminate poverty, empower women, advance education, build community and promote well-being for all ages.
— Ashley Hufft, Unbound President and CEO
Unbound’s unique path to eradicating poverty involves partnering directly with families, enabling them to design personalized plans to achieve their goals. This decentralized approach allows Unbound to put the needs and interests of the families served above program needs. With Unbound support, it is the beneficiaries who build individual, family and community development solutions to poverty.
In over 40 years, Unbound has been a trusted partner and supporter for more than 1 million children and elders across Africa, Asia and Latin America, driven by the mission of supporting families and communities worldwide on their self-directed paths out of poverty. With the newly launched strategic plan, the organization is poised to deepen its impact and expand its reach, propelling the vision to build a world free from poverty where all people have access to resources, community support and the ability to make decisions that improve their lives and uphold human dignity.
Ashley Hufft, Unbound’s president and CEO, spearheaded the new “Hope in Every Step” strategic plan in collaboration with the Unbound community around the world.